Aberdeen Mall

Aberdeen Mall

Back to School Mobile Campaign

Type: Mobile Marketing/Text Messaging Campaign

Aberdeen Mall wanted to reach out to an essential but hard-to-reach demographic: youths aged 16-24. With such a high usage of mobile phones, this age group was a natural fit for a mobile marketing/text messaging campaign. In-store signage and promotions drove traffic and awareness for this Back-To-School contest. The campaign was short-listed for a national retailing award.

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