Valley First Credit Union
Feed the Valley Campaign
Type: Campaign
Type: Campaign
Valley First Credit Union wanted to raise regional awareness that food banks needed help, and to encourage people to donate food to the food banks in the BC Interior. More than just a call-to-action, the campaign itself became its own brand and the initiative grew its own identity. Print ads, radio spots, on-site events, street teams, and in-house collateral combined to help increase food bank donations.
